On 2 January 1965 Leo Fender sold the company to CBS.
From that moment the new board immediately changed the entire previous production system, increasing the factories by equipping them with modern machinery
and hiring new staff, bringing the previous artisan level to mechanized percentages.
The old managerial staff made up of historians and faithful collaborators was not in agreement with the new projects and some of them resigned (including
Forrest White) while others remained at the side of Leo employees with tasks of 'quality control' with contract to five-year deadline (1970).
The objective of the new management was obviously aimed at a big investment for profit and this directed the new Factory towards the use of materials of lower
quality than the previous ones that would allow economic savings also increasing the processing times and obviously the numerical quantities.
As normal the different quality of the materials used and the increased mechanization to the detriment of the total previous craftsmanship offered instruments
and amplifiers of lower value than the guarantee of the previous Fender series but until the 'old employees' were included in quality control, above all for
historical models, the quality remained optimal.
In this year CBS also brought to the market a conspicuous line of new models (often unsuccessful results even if supported
by large advertising campaigns and
then abandoned in production after only a few years), widening the list by a long way.
As described, the new management radically changed the workmanship and in this vintage the previous historical models in turn suffered structural
changes described
and meticulously photographed in the volumes Our vintage soul 1, 2 and 3.
Fender Stratocaster Sunburst 1965
Serial Number
#L50303Category
StratocasterTitolo
REQUEST OUR VINTAGE SOUL BOOK 1 ° 2 ° 3 °
To order the volumes, send an email to camorani.flavio@gmail.com and indicate the following data:
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-Destination address and tax code for receipt
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OUR VINTAGE SOUL BOOKS 1 ° 2 ° 3 °: THE MOST COMPLETE FENDER VINTAGE COLLECTION PUBLISHED IN THREE UNIQUE VOLUMES IN THE WORLD
REQUEST OUR VINTAGE SOUL BOOK 1 ° 2 ° 3 °
To order the volumes, send an email to camorani.flavio@gmail.com and indicate the following data:
-Book or books you want to buy
-Destination address and tax code for receipt
– Selected payment method: bank transfer or PayPal Name of the person to whom to dedicate a copy of the book by the authors, if desired
PAYMENTS ACCEPTED ONLY TO ITALY
-Bank transfer specifying in the reason the desired book or books Prisma Melody IBAN:IT06B0854213203063000247149
-PayPal Account camorani.flavio@gmail.com (+4% PayPal taxes)
COST OF BOOKS WITH CUSTOMIZABLE DEDICATION AND AUTOGRAPH:
- VOLUME 1: € 49 FREE SHIPPING THROUGHOUT ITALY
- VOLUME 2 : € 79 FREE SHIPPING THROUGHOUT ITALY
- VOLUME 3: € 79 FREE SHIPPING THROUGHOUT ITALY
CONTENTS OF THE OUR VINTAGE SOUL 1-2-3 BOOKS
The OUR VINTAGE SOUL project is the printed result of many studies by Flavio aimed at the knowledge of the productive world created by Leo Fender and his historical collaborators since 1946 presenting in every photographic detail the whole Fender Vintage Collection, the most complete collection of a single owner in the world.
The first product Our Vintage Soul 1 was released in 2005 and contains the first part of the Fender Vintage Collection, limited edition and with progressive serial number, a unicum.
The new photographic work that lasted almost 7 months yielded over 12000 images which, added to the texts, add up to almost 900 pages thus forcing the work to be divided into two books, each containing over 60 tools and 2500 photographs; a work entirely realized, designed, conceived and self-produced, without publishers, in total autonomy within which there is no lack of details, curiosities and explanations acquired in over 35 years of vintage experiences.
Building on the experience gained in producing the first book, a second and a third volume has thus been expected dividing the more than 100 instruments of the collection into two historical periods: Volume 2 red pre-CBS (1946-1964) and Volume 3 blue post- CBS (1965-1974).
THE BOOKS OUR VINTAGE SOUL VOLUMI 2 AND 3 PRESENT WITH A PRECISE CHRONOLOGICAL SCHEME THE PHOTOGRAPHY OF THE TOTAL FENDER VINTAGE COLLECTION BY FLAVIO CAMORANI THAT INCLUDES ALL THE INSTRUMENTS IN STANDARD COLORING ‘SOLID BODY’ AND AT LEAST ONE MODERN EPITEMOD AND MODEL AT LEAST LISTED IN AN OFFICIAL CATALOG FROM THE FENDER FACTORY BETWEEN 1946 AND 1974.
In addition, an excursus to the ‘Fullerton Factory’ artisan construction period from 1982/1984 considered by the authors to be noteworthy despite the total quality decline that followed Leo Fender’s abandonment in December 1974.
Just like for the first volume, the two new books have been made with excellent quality coated paper, hardcover and handcrafted binding made of fabric to make the absolute relevance of their contents impressive.
The explanatory cards and identity cards of the over straps,100 instruments with their own original cases, amplifiers, catalogs, guitar cable jacks, electronic effects, tags and posters have been written in Italian but represent the minimum part of the contents of the publications that they also see photographed all the maniacally disassembled objects to allow access to the reader of all the technical details highlighted by the authors in the 864 illustrated pages.
The texts were entirely made by Flavio Camorani, the 7-month photo set was edited by Michela Taioli and Flavio Camorani (with the constant presence of the Rock 2 ′ family dog to support the work), the graphics were curated by Matteo Camorani, the layouts by Matteo and Flavio Camorani, the covers designed by Michela Taioli and made by Matteo Camorani, the printing and binding edited by Ge.Graf Forlì.
Flavio Camorani started the project and the drafts in September 2005, finishing in January 2020, then selecting the shots and following the whole layout.
Michela Taioli took 12,428 photographs of the entire collection between October 2018 and May 2019, supervising and commercial manager.
The final product was completed in March and published in April 2020 with the following technical characteristics to offer a high quality product:
-Each volume is composed of 432 pages of 135 gr coated paper.
-4 + 4 colors printing in paperback stitched in hardcover with square spine and capitals
-Rigid cover in matt coated hardcover laminated with protective varnish in size 21 x 29.7 cm
-Weight 2.1 kg
Italian language
Authors: Flavio Camorani & Michela Taioli
Publisher: Prisma Melody Club Forlì
Management: Michela Taioli
As with the first volume, these publications will also be placed in testimony of our earthly work in the Vatican Universal Library.
Flavio & Michela
-PayPal Account camorani.flavio@gmail.com (+4% PayPal taxes)
COST OF BOOKS WITH CUSTOMIZABLE DEDICATION AND AUTOGRAPH:
- VOLUME 1: € 49 FREE SHIPPING THROUGHOUT ITALY
- VOLUME 2 : € 79 FREE SHIPPING THROUGHOUT ITALY
- VOLUME 3: € 79 FREE SHIPPING THROUGHOUT ITALY
